Course curriculum

  • 01
    Getting Started
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    • Course Overview
    • Learning Outcomes
    • Learner Workbook
    • Slide Handouts
    • Introduction
  • 02
    What Do Customers Want?
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    • What Do Customers Want?
    • Learning Checkpoint
  • 03
    Channeling Your Customers
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    • Channeling Your Customers
  • 04
    Raising Awareness
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    • Raising Awareness
    • Learning Checkpoint
  • 05
    EXERCISE: Thinking Customer First
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    • EXERCISE: Thinking Customer First
  • 06
    EXERCISE: Problems/Risk Table
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    • Exercise Instructions
    • Problems/Risk Canvas (PDF/PPT/Google Slides)
  • 07
    Wrap Up
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    • Wrap Up
    • Reflect On Your Learning
    • Share Your Feedback
  • 08
    Bonus Resources
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    • Recommended Reading