Course curriculum

  • 01
    Getting Started
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    • Course Overview
    • Learning Outcomes
    • Learner Workbook
    • Slide Handouts
    • Introduction
  • 02
    Lesson 1: What is Customer Advocacy?
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    • What is Customer Advocacy?
  • 03
    Lesson 2: Benefits of Customer Advocacy
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    • The Benefits of Customer Advocacy
    • Learning Checkpoint
  • 04
    Lesson 3: How to Mobilize Your Advocates
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    • How to Mobilize Your Advocates
  • 05
    Lesson 4: The Advocacy Canvas
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    • The Advocacy Canvas
  • 06
    EXERCISE: Advocacy Assessment & Planning
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    • Exercise Instructions
    • Advocacy Assessment & Planning Worksheet
    • Customer Advocacy Canvas
  • 07
    Wrap Up
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    • Wrap Up
    • Reflect On Your Learning
    • Share Your Feedback
  • 08
    Bonus Resources
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    • Recommended Reading