Course curriculum

  • 01
    Getting Started
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    • Course Overview
    • Learning Outcomes
    • Learner Workbook
    • Slide Handouts
    • Introduction
  • 02
    Lesson 1: Why Do We Need Health Scores?
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    • Why Do We Need Health Scores?
  • 03
    Lesson 2: What Makes A Healthy Customer?
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    • What Makes A Healthy Customer?
  • 04
    Lesson 3: How Do Health Scores Work?
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    • How Do Health Scores Work?
    • Learning Checkpoint
  • 05
    Lesson 4: Health Score Strategy
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    • Health Score Strategy
  • 06
    Lesson 5: Common Health Score Mistakes
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    • Common Health Score Mistakes
  • 07
    Lesson 6: Constructing Your Customer Health Score
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    • Constructing Your Customer Health Score
  • 08
    Lesson 7: Checking Your Health Score Is Working
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    • Checking Your Health Score Is Working
    • Learning Checkpoint
  • 09
    Wrap Up
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    • Wrap Up
    • Reflect On Your Learning
    • Share Your Feedback
  • 10
    Bonus Resources
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    • Recommended Reading