As a CSM, driving change for customers is key to your role. But what about driving change within your own company? Learn how to become a trusted advisor to your colleagues, using data and well-formed arguments to influence internal decision-making.

The road to success is littered with problems that need solving and decisions that need making. Overcoming these obstacles is key to bringing value to customers. Explore how two powerful techniques - The OODA Loop and SWOT Analysis - can help.

Vendors and customers start relationships with the best of intentions. Sometimes plans go awry and there’s an alignment crisis, a strained relationship and loss of trust. Learn how to get the relationship back on track and re-establish trust.

Outcome-based selling is a methodology for CSMs and Account Managers to expand accounts and drive net-new revenue without negatively affecting the relationship with the customer. Learn about the OBS methodology and principles behind the approach.

As a CSM, you are the critical translator between your customer and your organization. In this course, we help you understand how to gain a deeper understanding of customer requests, but also how to communicate these to your internal product team.

As a CSM, it is important to build relationships within clients that help you expand your network and influence to help drive long-lasting impact. In this course, you will learn a strategic approach for identifying and mapping account stakeholders.

An important skill for understanding customer needs and desired outcomes is to go through a discovery process. In this course, you will learn how to gain a deeper understanding of your customer in order to build a success plan that delivers.

Knowing how to say ‘no’ is an important tool in your professional toolkit. In a situation where you have to decline, it is important to know both how and when to do so. In this course, you will learn how to say ‘no’ in a polite and effective way.

As CSMs, we can't force our clients to make users engage and adopt the product, or exploit the most powerful functions our product has to offer. What we do have is the ability to influence the many stakeholders we engage.

CSMs live in a world of project management, even if we don’t call it that all the time. Learn how to better frame and manage expectations with customers and colleagues, and apply a project management methodology to your most important activities.