Storytelling is part of human nature and is a valuable tool in business. Learn to use storytelling to place your customer front and center, and demonstrate how your product or service can help them accomplish their goals.

There's a lot to juggle when you're a CSM. Learn to use efficient time management to prioritize the needs of your customers while still attending to daily tasks such as responding to emails, answering calls and attending meetings.

Meetings hold a valuable place in business. Learn how to effectively lead meetings, an important skill that you will use time and time again to interact and build relationships with both colleagues and customers.

Negotiation skills are critical to being a successful CSM. CSMs need to understand how to negotiate, whether it's for terms during a renewal discussion, or the scope of a project or deployment. Learn the basics of how to effectively negotiate.

Challenging customer interactions are inevitable. Learn concrete steps to de-escalate challenging situations, how to effectively tune in to your customers and become more aware of your own responses.

In this course we're going to cover how to leverage senior executives and focus on how a CSM can make the most of those relationships, the meetings that occur, and communicating effectively to get the support you need to accelerate time to value.

Vendors and customers start relationships with the best of intentions. Sometimes plans go awry and there’s an alignment crisis, a strained relationship and loss of trust. Learn how to get the relationship back on track and re-establish trust.

Outcome-based selling is a methodology for CSMs and Account Managers to expand accounts and drive net-new revenue without negatively affecting the relationship with the customer. Learn about the OBS methodology and principles behind the approach.