The road to success is littered with problems that need solving and decisions that need making. Overcoming these obstacles is key to bringing value to customers. Explore how two powerful techniques - The OODA Loop and SWOT Analysis - can help.

The road to success is littered with problems that need solving and decisions that need making. Overcoming these obstacles is key to bringing value to customers. Explore how two powerful techniques - The IDEAL Framework and 5 Whys Technique can help.

Storytelling is part of human nature and is a valuable tool in business. Learn to use storytelling to place your customer front and center, and demonstrate how your product or service can help them accomplish their goals.

Meetings hold a valuable place in business. Learn how to effectively lead meetings, an important skill that you will use time and time again to interact and build relationships with both colleagues and customers.

Building effective communication skills is paramount. Learn to write, speak and listen well, and recognize the appropriate way to communicate in various business contexts, and you’ll gain an advantage that will serve you well throughout your career.

Vendors and customers start relationships with the best of intentions. Sometimes plans go awry and there’s an alignment crisis, a strained relationship and loss of trust. Learn how to get the relationship back on track and re-establish trust.

Outcome-based selling is a methodology for CSMs and Account Managers to expand accounts and drive net-new revenue without negatively affecting the relationship with the customer. Learn about the OBS methodology and principles behind the approach.

Building new customer relationships during the post-sale handover to implementation is a high-stakes period. As you build credibility and manage expectations in these new relationships, it’s important for CSMs to understand their critical role.

One of the best ways to understand our customers, their needs, and their desired outcomes is to practice active listening. In this course, we'll provide you with best practices and exercises to improve your ability to actively listen.