The road to success is littered with problems that need solving and decisions that need making. Overcoming these obstacles is key to bringing value to customers. Explore how two powerful techniques - The OODA Loop and SWOT Analysis - can help.

The road to success is littered with problems that need solving and decisions that need making. Overcoming these obstacles is key to bringing value to customers. Explore how two powerful techniques - The IDEAL Framework and 5 Whys Technique can help.

Storytelling is part of human nature and is a valuable tool in business. Learn to use storytelling to place your customer front and center, and demonstrate how your product or service can help them accomplish their goals.

Meetings hold a valuable place in business. Learn how to effectively lead meetings, an important skill that you will use time and time again to interact and build relationships with both colleagues and customers.

Negotiation skills are critical to being a successful CSM. CSMs need to understand how to negotiate, whether it's for terms during a renewal discussion, or the scope of a project or deployment. Learn the basics of how to effectively negotiate.

As CSMs, we can't force our clients to make users engage and adopt the product, or exploit the most powerful functions our product has to offer. What we do have is the ability to influence the many stakeholders we engage.

One of the best ways to understand our customers, their needs, and their desired outcomes is to practice active listening. In this course, we'll provide you with best practices and exercises to improve your ability to actively listen.

Vendors and customers start relationships with the best of intentions. Sometimes plans go awry and there’s an alignment crisis, a strained relationship and loss of trust. Learn how to get the relationship back on track and re-establish trust.

An important skill for understanding customer needs and desired outcomes is to go through a discovery process. In this course, you will learn how to gain a deeper understanding of your customer in order to build a success plan that delivers.