Identifying and Communicating Value for Marketing Introduction

This introductory course provides an overview of the Identifying and Communicating Value for Marketing program. We will explain the program's structure and components so you can supercharge your learning experience.

Identifying and Communicating Customer Value Part 1

In this course, you will learn to identify and position the value of solutions for your customers, helping to build lasting relationships, drive revenue growth, and ensure customer satisfaction.

Identifying and Communicating Customer Value Part 2

In this course, you will learn how to master the art of communicating value propositions effectively, calculate and present ROI, and address customer concerns and objections with confidence and empathy.

Final Exercise: Value Story and Proof Engine

This three-part exercise helps Marketing professionals translate customer insight into credible, proof-driven value messaging that resonates with different buyer roles.